TEMIA Coins New Industry Term
August 23, 2012
By Madhubanti Rudra
, TMCnet Contributor
Born with the mission to raise awareness, improve the quality and value of solutions and cultivate shared industry knowledge for telecommunications management, telecom expense management (TEM), wireless Expense Management (WEM) and mobile device management (MDM) solutions, The Telecom Expense Management Industry Association (TEMIA (News - Alert)), has proposed a new broad umbrella term to describe the industry and invited the members and other market participants to adopt it.
TEMIA members recently gathered to discuss the state of the industry and debated over the selection of a new term that would most appropriately describe the industry in its current state. The meeting was resulted in the coining of a new term: Telecommunications Management.
In a recent statement, TEMIA said the new term conveys all the activities enterprises manage as part of overseeing their mobile and fixed telecommunications network.
It includes visibility into communications services, management of connectivity, TEM, WEM, MDM, mobile application management, mobile data synchronization, device security and other activities.
“Adoption of the phrase Telecommunications Management allows TEMIA and its members to better express the diversity of solutions which our members represent with comprehensive and niche solutions, from large and small firms,” according to a TEMIA official.
According to TEMIA executive board president and president of ICOMM, James Price, the new phrase is capable of communicating the diversity of solutions which TEMIA members represent with comprehensive and niche solutions, in a simple, straightforward and non-restrictive manner.
“We view Telecommunications Management as the logical progression in delivering value beyond cost savings and extending to organizational stakeholders incremental to the telecom department,” said senior vice president of Asentinel (News - Alert) Richard Janis. “Asentinel applauds TEMIA’s proactive initiative as a thought leader in this industry and maintaining the appropriate focus on comprehensive solutions and contemporary practices.”
TEMIA members and market participants are requested to use the new term on their websites and in sales presentations. According to TEMIA, the adoption of the new phrase will enable the firms to re-position themselves in a more strategic role with clients, and allow service providers to compete in a larger market with more opportunities.
TEMIA hosted its annual meeting for members in New York last June. Twenty-five companies and 33 attendees came to the meeting.
In addition, TEMIA hosted Tom Eagle, research director for managed services from Gartner (News - Alert), Inc.; and James McCubbin, executive vice president and chief financial officer from WidePoint Corporation.
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Edited by Braden Becker